The Fyre Festival Nightmare

The Fyre Festival was announced in December, advertised as a dreamy, deluxe, and highly Instagrammable music festival experience that would take place over two weekends in the Bahamas, on a purportedly private island called Fyre Cay. The organizers—including Billy McFarland, the founder of the troubled millennial-élite social club Magnises—promised attendees buried treasure, yacht parties, and concierge packages that cost up to fifty thousand dollars per person. Models including Bella Hadid, Emily Ratajkowski, and Kendall Jenner promoted the festival with a series of swimsuit shots on social media; Ja Rule would serve as host. The lineup, which eventually included Blink-182, Major Lazer, and Migos, hadn’t yet been solidified, but the festival sold out quickly nonetheless.

On Thursday night, as the festival’s first weekend was about to begin, accounts began to surface on social media of stranded passengers, disaster-relief conditions, and no food. The private island turned out to be a beach adjacent to a Sandals resort. Blink-182 pulled out. By early Friday, all inbound flights chartered by the festival were canceled. In a statement on the festival’s Web site, organizers announced that they were working “as quickly and safely as we can to remedy this unforeseeable situation.” (A spokesman said that the organizers were not immediately available to offer additional comment.) In the meantime, attendees who made it to the Bahamas were frantically trying to get off the island.

This is an example of poor planning and understanding your audience. We at AMG GROUP MUSIC EVENTS design our logistics around the expectations of the audience.  Yea everyone thinks it is about the music and oh what glamours lay ahead with such event. The truth is that that what goes into a festival is so much more than a good band. Frankly, just a small part. We work with many partners that provide the infrastructure for the event and work months in advance to be able to have a well-planned event.  Thinking about your next big idea. Well, lets talk about it. 

The truth is that that what goes into a festival is so much more than a good band. Frankly, just a small part. We work with many partners that provide the infrastructure for the event and work months in advance to be able to have a well-planned event.  Thinking about your next big idea. Well, lets talk about it.