To often Booking and Management concepts become blended by an artist and sadly the relationship sours upon the wrong expectations. Lets review the differences between a Booking agent and a Management company so that you the artist can make the right choice for your future.
Booking agents often work only with artists who have been signed to a record label, as in the case of musicians; or to a talent or modeling agency, in the case of actors, models or other artists.
Managers, on the other hand, represent new artists and help them build a brand that can become marketable able achieve the interests of a label and or an industry resource.
Managers take on a wider scope of responsibilities than booking agents. According to the Occupational Information Network, which is sponsored by the U.S. Department of Labor, Employment and Training Administration, managers both represent and promote artists; they also handle business matters such as contract negotiation. By contrast, booking agents concentrate on finding jobs for their clients and responding to requests to hire those clients.
Booking agents also coordinate terms of an artist's appearance, especially in the music industry. They'll negotiate terms like meals, lodging, transportation and other requirements the artist has for performing, including any special items desired backstage or in the dressing room.
Managers often provide overall career advice and guidance. They may also advise clients on which news organizations to grant interviews to and what public appearances to make. A manager may assist clients with a wider range of aspects than a booking agent; for example, advising them on how becoming affiliated with a specific charity or other organization could impact their careers. A booking agent rarely guides the client's career; she most often acts as an intermediary between the client and potential employers or venues.
The right management provides you the frame work to build upon your success. Understanding the differences prior to entering into a contract will help you avoid disappointment from all parties.