Often we are asked about Booking Agents in the relationship to Event Promoters or Event Management. It's an interesting marriage that often depends on the artist. Artists today rarely sign an exclusive agreement with one booking agent.
Frankly, why would they when you can have a whole community of booking agents tugging at the ears of event promoters or management.
What if your an artist that likes to build your catalog of event promoters or managers and build your relationship and develop your contracts, terms, and fees it is your choice. Yup, we said, "It's your choice."
So what do Booking Agents do? The booking agent’s job is to facilitate live performances, in the broadest sense. Booking Agents should have the pulse of the community and have a sound understanding of the Event Managers, Event Promoters to know where to place their client ( The Artist).
However, if the Booking Agent is waiting for the phone to ring and for events to fall into their lap chances are that the artist will end up doing all the leg work to get a gig without their support.
Most national artists always stand with their agents and allow them to work the details such as securing and arranging performances, negotiating deals, arranging proper technical set-ups for shows, and in many cases also ensuring hospitality (hotels, dinners), logistics (travel, flights) and promotional efforts are all handled. Local artists rarely have riders for hospitality or technical considerations to be reviewed
Good agents make sure that they not only understand their market, their promoter pool, and event management company they ensure that contracts are signed long before the actual show and collect deposits.
We are always for having a deposit and contract, not because you have to chance us down for settlement we believe that a contract is only valid in the exchange of goods. In this case a deposit.
Back to Agents. Artist may have specific regions covered by specific agents because of their understanding of the market and ability to understand the requirements within the area.
National Acts often tie into one head agent who can work with subs in different territories. We have lots of relationships with national booking agents that can provide us with a routing schedule and availability that in turn gives us the greater opportunity of acquiring talented artists at a reduced rate.
Thus we reference Talent Acquisition as one of our skill sets not to suggest we are a booking agent rather we understand how to acquire artists at the price targets needed to run a profitable event.
Agents work closely with management and the event promoters. Lately, you have seen some Agents step into the promoter space and event management space. Double dipping just remember this term for our next conversation
Successful Booking Agents foster relationships promoters in their region, that host event to which their artists match. These lead to long-term partnerships, where the promoter looks to individual agents to deliver the majority of the talent
Sometimes event owners what full control of contracting and booking Artists and only search for recommendations from The Promoter or Event Management team thus allowing them to acquire about the artist on behalf of the event owner. All of the contracting, settlement would be done by the event owner.
So whats the bottom line? Booking Agents are key to the industry and good booking agents are worth their weight in gold, their ability to form, build and maintain long last relationships.
If your a booking agent and we have not met drop us an email and lets build a relationship. That's the key our success.